wil + portfolio

wil + interactive + ashoka

AshokaHub Mobile Research.
I conducted user experience research with top social entrepreneurs from all over the world including in person focus groups in Bangalore, Buenos Aires, Nairobi and Washington, DC. The video “It’s OK to Text While Driving Social Change” was created to tell the story of my trip to India alongside the unedited testimony from Ashoka Fellows.

AshokaHub Design.
I facilitated a co-design process among Ashoka Fellows and staff to build a unified portal through which previously disconnected social entrepreneurs can now find one another, share updates, and exchange resources.

Event Presence at World Bank Development Marketplace.
I designed an interactive booth that projected the photos of people passing by (not just competition finalists) along with their messages of how they are changemakers. Despite the event being very project-focused, the booth helped position Ashoka as a people-focused organization.

Ashoka Live.
With many inspirational social entrepreneurs visiting Ashoka’s global office, I developed a methodology and platform for broadcasting interactive talks with Ashoka’s Fellows to a much broader audience than previously reached. Talks are occasionally streamed at http://www.ashoka.org/live
In collaboration with Paula Castillo.